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10% EXTRA OFF on 2 items

15% EXTRA OFF on 3 items

20% EXTRA OFF on 4+ items

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£64.95

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100% Return Guarantee Within 30-Days
Discount offer valid until 11:59 PM

Almost sold out. only a few left

Color White
Size S
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SUMMER SALE

Due to high order volume, stock is very limited. If you can still click "Add to Cart", there is stock available.

Extra Bundle Discounts: Buy 2 items → 15% OFF Buy 3 items → 20% OFF Buy 4+ items → 25% OFF

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: info@iconicboutique-manchester.com

It usually takes us 8–12 working days to deliver our parcels. We are committed to protecting the environment and only dispatch orders once we have reached a minimum quantity. We appreciate your contribution to making the world a better place.

If your item doesn’t fit or meet your expectations, you can return it within30 days of delivery. Simply keep the product in its original condition and contact our customer support within14 days of receiving your order— we’ll be happy to assist you with the return process.

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

Once your order has been dispatched, you will receive an email confirmation with your tracking details. From that moment, you will be able to follow your parcel’s journey to your address.

★ ★ ★ ★ ★
'' I'm happy with my order. The quality is good and it matches the photos. Delivery was just like they describe.''
Emily W.
Londen
★ ★ ★ ★ ★
'' I visited the boutique. It's a nice little shop, and the woman there was friendly and helpful. ''
Olivia M.
Manchester
★ ★ ★ ★ ★
'' The product feels well-made and does what I expected. Satisfied overall. ''
Chloe S.
Liverpool
★ ★ ★ ★ ★
Everything arrived as described. The whole process was straightforward and communication was fantastic.
Grace H.
Swansea
★ ★ ★ ★ ★
I popped into the boutique. Small, calm, and the staff member was pleasant. Nothing pushy, which I appreciated.
Harriet P.
Manchester
★ ★ ★ ★ ★
"Amazing boutique! The staff were very kind and helpful. I'll definitely be coming back."
Fatima Z.
Manchester

About us

For over 12 years, Iconic Boutique has been bringing style, confidence and timeless fashion to women in Manchester.

What started as a local boutique has grown into an online destination, allowing us to share our carefully selected collections with women across the UK.

We believe great fashion should make you look good, feel confident and be completely yourself. Every piece is chosen with that in mind.

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Iconic Boutique Manchester

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